Influence of Entrepreneurial Orientation on the Performance of Retail Businesses in Kidapawan City
DOI:
https://doi.org/10.68354/742144Keywords:
Entrepreneurial Orientation, Business Performance, Risk-taking, Retail Businesses, Entrepreneurship, Kidapawan CityAbstract
Introduction: Retail businesses face growing competition, technological changes, and shifting consumer behavior, making entrepreneurial orientation (EO) important for business performance. However, evidence on this relationship in local Philippine retail settings remains limited.
Objective: This study examined the influence of EO on retail business performance in Kidapawan City in terms of proactiveness, innovativeness, risk-taking, autonomy, and competitive aggressiveness.
Methods: A descriptive-causal design was employed with 305 retail business owners or managers selected through simple random sampling. Data were collected using a structured five-point Likert-scale questionnaire and analyzed using descriptive statistics and multiple regression analysis.
Results: All EO dimensions were rated highly: proactiveness (WM = 3.79), innovativeness (WM = 3.74), risk-taking (WM = 3.68), autonomy (WM = 3.74), and competitive aggressiveness (WM = 3.72). Business performance was also rated positively (WM = 3.77). The regression model was significant, F(5, 299) = 14.40, p < .001, explaining 19.4% of the variance in business performance (R² = .194; adjusted R² = .180). Among the five dimensions, only risk-taking significantly influenced business performance.
Conclusions: Retail businesses in Kidapawan City demonstrated strong EO and positive performance, with risk-taking emerging as the only EO dimension with a significant direct influence on performance. The findings provide context-specific evidence for entrepreneurship and business-support initiatives.
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